Las Vegas Event Planner
Lauren Ashley, Director of Creative Services for Destination Fabulous, has more than 12 years of experience in the destination management industry. This includes eight years working for several major Las Vegas DMCs, including Hosts Global Las Vegas and USA Hosts. She has designed, developed and managed a wide array of corporate meetings, special events, incentive and associate programs, fundraisers, donor appreciation events, and team building programs.
Ashley is in charge of the company’s “tariff of services” process, which includes all proposal creations, and special event design in consultation with the client and Destination Fabulous event planning team.
Her core competencies include event strategy, program design, site selection, budget creation, vendor and supplier contract negotiations, marketing, brand awareness, database management, thematic programming, and on-site event logistics.
During her association with the non-profit Absolute Return for Kids, she oversaw U.S. donor management activities in conjunction with the organization’s London gala, one of Europe’s top fundraising events.
Most recently, she has worked with the Children’s Hospital & Research Center Foundation in Oakland, California to help develop “Notes & Words,” the largest annual fundraiser on behalf of this major medical facility.
She began her professional career in the destination management industry working for a California-based incentives company. Her responsibilities included designing incentive programs from concept to operational turnover for a variety of high-end clients. She also conducted destination site searches and selection, hotel RFPs, proposal creation, and daily program itineraries.
Ashley’s extensive philanthropic activities include membership in the Junior Leagues of Las Vegas, Denver and New York, the Make-A-Wish Foundation, and the Zeta Chapter of Chi Omega at the University of Colorado at Boulder campus.
She received a Bachelor of Arts in Communications from the University of Colorado at Boulder and studied overseas through the University of Pittsburgh’s “Semester at Sea” program.