Trent Allen Parks

Senior Vice President of Sales & Marketing

Trent Allen Parks

Trent Allen Parks is Senior Vice President of Sales & Marketing at Destination Fabulous, with responsibility for marketing programs, brand management, corporate sales, and sponsorships. Prior to joining Destination Fabulous, he worked in strategic business development and marketing at several companies, and served as Director of Operations for C & C Inc. as a co-owner of a Midwestern grocery chain comprised of seven locations operating in three states. Notable is his eight years as National Account Executive for the Palms Casino Resort / Maloof Sports & Entertainment, where he directed major sponsorship and partnering initiatives.

Trent’s greatest strengths are his creativity, drive, and leadership. He thrives on challenges, particularly those that expand the company’s reach. His most recent project involved a strategic partnership with TEI Entertainment to bring Destination Fabulous’ core services to the Entertainment Capital of the World — Las Vegas, Nevada. This resulted in the addition of the live entertainment act known as “Voices;” the linchpin for corporate entertainment sales.

In 2008, Trent was recognized as the recipient of the first ever “Triple Crown” Award by the Casino Chip & Gaming Token’s Collectors Club (CCGTCC) for the 2007 Chip of the Year (COTY), 2007 Silver Strike of the Year Award, and 2007 Room Key of the Year Award. Other honors include the 2002 Room Key of the Year Award / Playboy Home Video and 2003 Chip of the Year Award (COTY) / $50 Gaming Check (Playboy 50thAnniversary) also from the Casino Chip & Gaming Token’s Collectors Club (CCGTCC), being the producer of the largest production chip runs in the history of Las Vegas featuring the iconic imagery of Playboy vintage and historical magazine covers (including Hugh M. Hefner, Marilyn Monroe, Pamela Anderson, Jenny McCarthy, Anna Nicole Smith, Classic KISS Album Artwork, Jack Daniel’s Tennessee Whiskey), and named one of Las Vegas Weekly’s Top 40 Under 40 in 2002. Trent has co-produced and appeared in Katy Perry’s “Waking Up in Vegas” video and Eminem’s MTV VMA Hip Hop Video of the Year Award, “We Made You.”

Trent has staged events with Howard Stern, soirées at the Playboy Mansion, world premieres with 20th Century Fox, and “The Wolf of Wall Street” Jordan Belfort’s keynote address at Digital Dealer Las Vegas. Amongst his litany of accomplishments, he calls attention to Destination Fabulous company founder and President, Ms. Belinda Maguire, and her involvement in many of his corporate functions that he duly notes as crowning achievements in his career.

Trent previously served as advisory board member of the South Dakota Retailer’s Association and a member of the advisory board for AFAN. He has also volunteered for the United Way, Candlelighters Childhood Cancer Foundation, Cure 4 The Kids Foundation, and the Nevada Childhood Cancer Foundation including the 2016 Pigs for the Kids Barbeque Cook-Off fundraiser for his community.

Trent Allen Parks is a consultant, marketer, producer, entrepreneur, and an alumnus of both the University of Nevada, Las Vegas and Western Michigan University. He is the father of two sons and lives in Las Vegas, Nevada with his wife.

Career Highlights


CASINO MARKETING EVENTS

  • Howard Stern – Super Bowl Event
  • Playboy – Girls of the Hard Rock Hotel and Casino
  • Playboy Mansion – Holmby Hills, Los Angeles
    Playboy Golf Tee Parties, and Pajama & Lingerie Soirées

COMMEMORATIVE CHIP PROJECTS

  • Farrah Fawcett – Featuring iconic magazine covers and modeling imagery $5 & $25 commemorative chip collection
  • KISS – $5, $25, and $100 chips featuring iconic KISS album artwork
  • Playboy Casino Rack Chips – Featuring iconic Playboy magazine covers and Playmates

COMMERCIALS

  • Carl’s Jr. and Hardee’s – $6,000 Combo Meal National Commercial Ads
  • Chuck’s Jack & Jill, Our Family Foods, and Economart
  • SEMA – ROCK ‘N’ RODS

CONCERTS – PRIVATE AND PUBLIC

  • Kid Rock
  • Lynyrd Skynyrd
  • Santana

CORPORATE EVENTS

  • Bally Gaming G2E Events – SNL / Playboy / Pamela Anderson
  • Coors Brewing Company – Nightclub and Bar Event with Brooks & Dunn
  • Nike Jordan “Jumpman” Ad Campaign

FASHION SHOWS

  • Baby Phat – Kimora Lee Simons
  • P Star Pamela Anderson Clothing Line – Pamela Anderson
  • will.i.am. Clothing Line – Black Eyed Peas

MUSIC VIDEOS

  • Eminem – We Made You
  • Katy Perry – Waking Up in Vegas
  • Lost Prophets – Fake Sound of Progress

PRODUCT LAUNCHES

  • LG
  • Phat Farm
  • Steve Madden

SPONSORSHIPS

  • Anheuser-Busch (Budweiser)
  • Brown-Forman / Jack Daniel’s
  • MillerCoors

WORLD PREMIERES

  • Artisan Entertainment – Made with Vince Vaughn and Jon Favreau
  • Miramax – Rounders, Jersey Girl, and Clerks – with Edward Norton, Ben Affleck, and Kevin Smith
  • 20th Century Fox – Elektra – Jennifer Garner

Video Portfolio


We Made You

We Made You” is a song by American rapper Eminem from his sixth studio album Relapse. The music video won the award at the 2009 MTV Video Music Awards for Best Hip-Hop Video and was nominated for Best Male Video, as well as Video of the Year. The single’s music video was directed by Joseph Kahn, who also shot “Without Me” from The Eminem Show is in the same vein as past videos under the Slim Shady persona. The video was filmed in Las Vegas and features star appearances by Dr. Dre, 50 Cent, Denaun Porter, Bobby Lee, Palms Casino Resort Executive Trent Allen Parks, Francesca Le, Melissa Peterman, Vanilla Ice, Trisha Paytas (playing Jessica Simpson’s role in The Dukes of Hazzard), Derrick Barry (of America’s Got Talent fame) (playing Britney Spears), actress Gabrielle Salinger (playing Amy Winehouse) and actress Lisa Ann as Sarah Palin.

Waking Up In Vegas

Waking Up in Vegas” is a song by American singer Katy Perry, taken as the fourth and final single from her second studio album, One of the Boys. The song reached the top 10 in over eight countries, including the United States, where it peaked at number nine on the Billboard Hot 100 and became Perry’s third top ten single, Canada, New Zealand, Ireland, Slovakia and others. The music video was directed by Joseph Kahn and it features Perry and actor Joel David Moore in Vegas partying and gambling. Trent Allen Parks, appears in a final video sequence with Perry in a luxurious Sky Villa. As an Associate Creative Director, Trent Allen Parks co-produced the video and provided creative input for product placement and property marketing development showcasing the Palms Casino Resort, Fremont Street Experience, and the city of Las Vegas.

Fake Sound Of Progress

The Fake Sound of Progress” is the second single from rock band Lostprophets’ debut album The Fake Sound of Progress. Its music video was filmed in Las Vegas, Nevada. Trent Allen Parks, has a featured role in the video as an entertainment manager courting band member in a nightclub setting. A role that would indeed prove to be a precursor to his future career and business endeavors. Lostprophets had the most success at the Kerrang! Awards and Pop Factory Awards, winning six awards at both. Kerrang! Awards include: Best British Newcomer (2001), Best Single (2004) for the song “Last Train Home”, Best Album (2006) for the album Liberation Transmission, Best British Band (2006 and 2007) and The Classic Songwriter Award (2010). Pop Factory Awards include: Best Live Act (2001 and 2006), Best Welsh Act (2004, 2005 and 2006) and Best Album (2006) for the album Liberation Transmission. They also won one award at the NME Awards for Best Metal Act (2002). Lostprophets were also nominated for seven other Kerrang! Awards.

Carl’s JR. and Hardee’s: The $6,000 Combo Meal Commercial

This commercial starring the Maloof brothers was created by advertising agency of record Mendelsohn/Zien, mastermind behind iconic ads for the brands such as the Paris Hilton “That’s Hot” spot and the “If it doesn’t get all over the place, it doesn’t belong in your face” Carl’s Jr. campaign from the mid- 90’s. Associate Creative Director, Trent Allen Parks, segued as the lead liaison for both Mendelsohn Zien Advertising and the Argyle Brothers to create, produce, and film the project on location at the Palms Casino Resort. The 30-second spot — shot over one day at the Mint High Limit Lounge inside the Palms Casino Resort — features no ordinary band of brothers enjoying no ordinary hamburger. Joe, Gavin, George Jr. and Phil Maloof made a name for themselves as the savvy owners of the NBA’s Sacramento Kings and Sin City hotspot Palms Casino Resort. Having a high net worth means they can enjoy the finer things in life, and the commercial shows just that: good company, good wine, and delicious burgers from Carl’s Jr. and Hardee’s.

It turns out that a 24-year-old bottle of French Bordeaux pairs nicely with Angus beef, fresh produce, melted American cheese and a fresh, sesame seed bun. The Carl’s Jr. and Hardee’s signature Six Dollar Burger now made its debut on the Palms room service menu with French fries and a $6,000 bottle of Bordeaux. It’s burgers, Palms-style, with The $6,000 Combo Meal.