Get Immersed in Las Vegas
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Immersive experiences have become one of the most popular forms of entertainment across the country in recent years; so popular, in fact, that AREA15, an immersive art and entertainment district just minutes from the Strip, was the most-visited attraction in the US in 2022!
Immersive attractions have taken Las Vegas by storm in recent years, and right now there is nowhere better in the world to experience this kind of entertainment. Contact us to inquire about hosting your company event at one of these venues for a truly unique experience!
IT’S HERE. On September 29, 2023, the long-awaited Sphere – a first-of-its-kind fully immersive 4D venue that cost $2.3B to build – finally opened to the public after an unprecedented amount of excitement and anticipation. U2 premiered their “U2:UV Achtung Baby Live at Sphere” residency, with Academy Award-winning director Darren Aronofsky’s film Postcard from Earth premiering the week after. Both feature custom footage filmed specifically for the Sphere’s singularly unique format, a 16Kx16K wraparound display plane that measures more than 160,000 square feet – nearly four acres – making it the largest and highest-resolution media display in the world.
10,000 of the 17,600 seats are fully immersive, embedded with a special sound system that makes guests feel sound vibrate. The Sphere’s custom sound system, another first of its kind, includes more than 167,000 individually amplified speakers. There is also scent, wind, and temperature technology for an even deeper immersive experience. Outside, the Sphere is an impressive, even imposing, presence in the Las Vegas skyline, visible from vantage points all over the city. It stands 366’ tall by 516’ wide and is the largest spherical structure on Earth. It features a 580,000-square-foot fully programmable LED exterior, which displays a mix of art and advertising, and has already captivated millions of people on social media.
There is truly nothing like this anywhere else in the world, and it is being hailed as the future of entertainment – further solidifying Las Vegas’s reputation as the Entertainment Capital of the World!
This interdimensional grocery store located within AREA15 has a secret. Hint: It’s bigger on the inside. Longtime fans of the art collective phenomenon that is Meow Wolf – now with locations in Vegas, Santa Fe, Denver, and Dallas – know that a Meow Wolf exhibition is not at all what immediately meets the eye. What first meets the eye at Omega Mart is a grocery store where, upon closer look, something is clearly very wrong. Walk through the cooler to find yourself transported to another realm full of eye-popping art from local artists on a scale you’ve never before experienced and a mystery to unravel if you want, but you don’t need to fully fall down that rabbit hole to still enjoy exploring every mind-bending nook, cranny, corner, and hidey-hole. This is Meow Wolf’s most ambitious project to date, and the payoff is unlike anything else in the world(s).
Another immersive experience found at AREA15 – which is precisely what the sprawling 300,00-square-foot (and counting) district was createdto offer – Illuminarium is an immersive digital experience featuring 4K interactive projection, 360-degree audio, in-floor vibrations, and scent systems. Feature presentations will take on a journey through the galaxy and on an African safari, and special events include video-driven themed music nights dedicated to today’s biggest pop stars like Taylor Swift, Beyoncé, and Olivia Rodrigo. There’s even a charming café onsite serving a variety of small plates, salads, sandwiches, and entrees as well as a selection of craft cocktails, beer, and wine.
The Immersive Van Gogh exhibit that became a worldwide phenomenon with tickets selling out in cities months in advance is open inside The Shops at Crystals. Featuring 500,000 cubic feet of immersive projections, 60,600 frames of video, and 90,000,000 pixels, the most beloved works of the post-Impressionist master Vincent van Gogh are brought to life through a combination of animated imagery and experimental electronic music composed to accompany this 35-minute show. This immersive Van Gogh production (there are many) is the one created by the same team behind the Van Gogh, Starry Night experience at L’Atelier des Lumières, popularized on the Netflix show Emily in Paris.
Located inside AREA15, Wink World offers something a bit different than many of the other immersive audiovisual experiences on offer: instead of large-scale digital projections and programmed light shows, the experience here is decidedly lo-fi, making using of objects like glow-in-the-dark neon slinkies mechanically programmed to music and illuminated in black light, set against a backdrop of mirror-lined spaces that you peak your head into. The experience is much more psychedelic carnival funhouse than TikTok background.
From the producers of Immersive Van Gogh, Immersive Disney Animation uses 360-degree projections and reactive digital floors to bring Disney’s most beloved animated films to life inside the Shops at Crystals. Swim under the sea with Ariel, go on a magic carpet ride with Aladdin and Jasmine, fly around London with Peter Pan and Wendy, join Simba and Rafiki on Pride Rock, let it go with Elsa. This is a great experience for children and inner children of any age!
Museum Fiasco, also located inside AREA15, is an immersive installation of synchronized light and sound. Each audiovisual light show lasts about 12 minutes and features loud sounds, strobing lights, and fog effects.
Optical illusion / “selfie” attractions
A whole subset of quasi-immersive attractions has cropped up in Las Vegas over the past few years that are best described as being geared exclusively towards social media. These attractions are comprised of multiple rooms with different sets and props, many staged to look like an optical illusion so posed pictures make the person look like they’re flying, standing on the ceiling, or floating in an infinity room. Many also have more standard selfie set pieces like neon angel wings and bathtub ball pits. Take your own trippy selfie journey at Fantasy Lab, Museum of Illusions, Paradox Museum, and Museum of Selfies.