The Biggest Things We’re Looking Forward to in 2024
There’s no doubt that 2023 was a huge year in Las Vegas – as far as record-breaking, history-making, globally significant openings and events, 2023 was the kind of year that happens once in a generation, and will no doubt go down as one of the biggest and more significant in Las Vegas history.
It’s a high bar to clear for 2024, but while places like the one-of-a-kind Sphere and the 20-years-in-the-making Fontainebleau don’t open every year, there is still plenty of excitement in store for 2024. Here’s what we’re looking forward to this year!
Destination Fabulous 10-year anniversary
Yes, it’s our 10-year anniversary this year! We are absolutely thrilled to be celebrating 10 years, and especially thrilled at the incredible growth we’ve seen just in the last few. To kick things off this new year, we’re introducing our new Director of National Sales, Jessica Dee Bruden. She’s a total bada$$ and not just because she’s a 13-year Marine Corps Veteran, but also that! We have another new team member starting with us in February and we look forward to our growing team working together to elevate Destination Fabulous to a whole new level. We have lots of fun things planned throughout the year to celebrate our 10-year anniversary and we can’t wait to share it all with you!
Old Red opening
Country star, The Voice coach, and Mr. Gwen Stefani is betting big on Las Vegas with a $30 million, four-story flagship location of his honky tonk restaurant, bar, and live music venue Ole Red. This is the sixth and largest location for the brand and the first in the Western United States. This 27,000-square-foot “country music heaven” features two floors of dining, live music viewing, dance floors, and VIP areas, another floor of flexible private event space, and a rooftop lounge with incredible views of the Las Vegas Strip. We’ve been looking forward to this for over a year and, with just the final i’s to dot and t’s to cross, it should be open in the first or second week of January!
The Super Bowl comes to Las Vegas
If you’re a betting person, way back when the Raiders move to Las Vegas and the building of a new stadium for the team was first announced, it was a pretty safe bet to say that the stadium would play host to a Super Bowl within 5 years of it first opening. Allegiant Stadium opened in 2020, and now, on February 11, 2024, it will play host to Super Bowl LVIII! Much like with the inaugural Las Vegas Grand Prix in 2023, there will be plenty of excitement leading up to the main event, including an opening ceremony on Monday, February 5 and city-wide activations all week long. And if you can’t make it out to Vegas for the Big Game but still want a VIP experience inside the stadium, contact us for information on hosting your corporate event at Allegiant, from dedicated private event spaces to full venue buyouts!
AREA15’s year-round immersive horror experience from Universal Studios
Entertainment district AREA15 is undergoing a massive 20-acre expansion that just broke ground at the end of 2023. A brand-new year-round horror experience in partnership with Universal Studios is part of that expansion, called “Universal Horror Unleashed,” an experiential entertainment, dining, and retail destination which will feature a variety of horror-themed experiences, eateries, lounges, and seasonal events. Which films and characters will be featured from Universal’s extensive roster of horror properties have yet to be announced, but expect a mix of monster movie classics and modern horror favorites.
F1’s second year of the Las Vegas Grand Prix
The inauguralLas Vegas Grand Prix – at least, the first F1 race in Vegas in 40 years and the first one held on the iconic Las Vegas Strip – went through its fair share of growing pains as critics from all corners picked apart the event, the location, the logistics, the expense, and the disruption it caused. But with a $500M brand-new pit building, a by-all-counts highly successful first race that even won over the naysayers, and $220M in hotel room revenue generated from that weekend alone, the annual race is here to stay, at least for its contracted 10 years. And you know what? It was FUN! Now that some of the kinks have been worked out and various stakeholders understand what to expect, we can look forward to a much smoother event in 2024 (including the months leading up to it).
More social clubs opening
We absolutely love Flight Club at the Venetian, and we can’t wait to see more new “social clubs” like it opening in Las Vegas this year. These places are excellent for corporate events because they offer ample space for groups of all sizes with unique food & drink offerings and fun, engaging activities perfect for networking in a casual setting.
The 13,000-square-foot immersive wonderland of games and attractions Play Playground will open inside the Luxor in early 2024 with private event space available for anywhere from 10 to 475 players. Perfect for team building and entertaining, friends and colleagues can compete in more than 20 colossal games in a whimsical setting that encourages everyone to embrace their inner child.
Atomic Golf opens later in 2024 just north of the STRAT in the DTLV Arts District, with 99,000 square feet of “golf entertainment” including luxury suites, lounges, sports and entertainment viewing, and their signature putting district.
The London-based Swingers adults-only mini golf will open a three-floor, 40,000-square-foot, $50 million flagship entertainment venue inside Mandalay Bay some time in 2024. Designed to look like a carnival in the English countryside, Swingers will feature five themed “crazy golf” courses with cocktails delivered by caddy, DJs, street food-style eats, and plenty of social media-ready set pieces. Just…be sure you include the words “mini golf” when looking up “Swingers mini golf Las Vegas”…
All new immersive experiences
Vegas has gone all in on immersive experiences, and while that can mean a number of different kinds of experiences, from the digital immersions of the Sphere to the otherworldly built environment of Meow Wolf’s Omega Mart, 2024 will bring a whole new kind of immersive experience to Las Vegas by way of two brand-new interactive shows opening on the Las Vegas Strip.
From the twisted minds behind Absinthe and Atomic Saloon Show, Spiegelworld’s DiscoShow at the LINQ forsakes the traditional audience seating to put you right on the dance floor with the performers – this will be Spiegelworld’s most intimate and innovative show yet! DiscoShow opens summer 2024.
Over at the Luxor, Particle Ink: House of Shattered Prisms is scheduled to open in March with a portal into the 2.5th dimension. This 360-degree experience uses animation, interactive projection mapping, and AR technology to create a living graphic novel that visitors can explore choose-your-own-adventure-style by day or be guided through a narrative experience featuring live performers at night. Particle Ink’s wildly successful, critically acclaimed run in the Downtown Las Vegas Arts District in 2022 with their “Speed of Dark” show got on all the right people’s radars, leading to this brand-new residency show unlike anything the Strip has ever seen before.
If 2023 was largely the year of the pop stars and vocal powerhouse divas – Adele, Kelly Clarkson, Katy Perry, and Carrie Underwood all had must-see residencies on the Strip – then 2024 is R&B’s time. Taking a cue from the overwhelming popularity of Usher’s residencies at Caesars Palace and Park MGM, old-school R&B acts from the ‘80s and ‘90s will debut new residencies on the Strip this year. In February and March, New Edition will bring 40 years of hits to Encore Theater at the Wynn. Starting in March, Jodeci will play a string of dates at the House of Blues at Mandalay Bay, with dates through July. Lionel Richie is extending his “King of Hearts” residency at the Wynn with dates in June, and Bruno Mars is wrapping up his long-running residency at Dolby Live at Park MGM in February ahead of the Super Bowl.